The Strategic Management and Planning Program aims to:

1- Learn how to analyze internal and external environmental factors that affect the organization and how to use this knowledge to identify opportunities and challenges facing the organization.

2- Develop a strategic vision and mission, and set strategic objectives that support this vision.

3- Analyze the market, identify the target audience, understand customer needs and expectations, and develop strategies to attract them.

4- Develop effective strategic plans that contribute to achieving targeted objectives, organize resources, and define responsibilities for implementing these plans.

5- Learn how to evaluate organizational performance, analyze results to identify areas needing improvement, and develop strategies for continuous improvement and change.

6- Become acquainted with leading models and successful global experiences in strategic management and leadership.

7- Enhance your leadership skills in adopting strategic planning and development initiatives.

8- Apply the steps and stages of strategic management at the organizational, departmental, or even personal level.

9- Analyze the organizational environment and formulate appropriate strategies to exploit available opportunities and face challenges.

10- Formulate strategic objectives and identify and exploit Critical Success Factors (CSFs).

11- Apply effective leadership tools and strategies to the human aspect of organizational change.

12- Effectively and efficiently handle potential problems before and during strategy implementation.

13- Apply strategic thinking and environmental analysis to define the vision and ambition of the organization.

14- Define and formulate SMART strategic objectives and set goals with performance indicators (KPIs).

15- Understand the importance and impact of strategic planning, determine options for the future of your work area, and learn how to focus resources to achieve the best results.

The Strategic Management and Planning Program covers a range of essential modules that encompass all aspects of strategic management and planning. Here are the key modules covered in the program:

1- Introduction to Strategic Management

  - Definition and importance of strategic management.

  - Fundamental stages of strategic management.

  - The role of strategic management in achieving organizational objectives.

2- Internal and External Environment Analysis

  - Tools and methods for internal environment analysis.

  - Tools and methods for external environment analysis.

  - SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats).

3- Developing Leadership and Organizational Skills

  - Effective leadership skills.

  - Developing organizational skills.

  - Managing teams and directing employees to achieve strategic objectives.

4- Strategic Planning

  - Concept of strategic planning.

  - Steps for preparing strategic plans.

  - How to set strategic objectives and key performance indicators (KPIs).

5- Implementing Strategies

  - Putting strategies into action.

  - Managing operational processes to achieve the strategy.

  - Monitoring and evaluating strategic performance.

6- Analyzing and Evaluating Strategies

  - Analyzing results and evaluating strategic performance.

  - Using data and information to improve strategies.

  - Performance reports and how to use them to develop strategies.

7- Strategic Risk Management

  - Identifying strategic risks.

  - Analyzing and managing risks.

  - Risk mitigation strategies.

8- Innovation and Development in Strategy

  - The role of innovation in strategic planning.

  - Strategies for developing products and services.

  - New techniques in strategic management.

9- Case Studies and Practical Applications

  - Practical applications in strategic planning.

  - Real case studies and their analysis.

  - Final projects combining theoretical and practical aspects.

Covering these modules ensures that program participants are equipped to handle various aspects of strategic management effectively and efficiently, in line with the changing demands of the job market.

Upon completing the Strategic Management and Planning Program, you will be able to:

- Gain a deeper understanding of administrative and strategic processes by applying strategic concepts and tools in managing organizations, including goal setting, environment analysis, and strategic plan development.

- Develop the leadership and organizational skills necessary for leading and organizing, analyzing data, and making effective strategic decisions.

- Analyze and evaluate existing policies and plans, and develop strategies for improvement.

- Implement strategic changes effectively and manage transformational processes successfully.

- Analyze performance and achieve continuous success, systematically evaluate results, and develop strategies for continuous improvement and success.

- Develop communication skills and interact effectively with organization members and the target audience to ensure the successful implementation of strategic plans.

- Apply strategic concepts in a real work environment and utilize the skills acquired in the Strategic Management and Planning Program in a real work environment, enhancing your ability to achieve professional and organizational success.

- Convert vision and goals into operational plans.

- Lead strategic and operational development and change initiatives for the better.

- Work with higher motivation in the presence of clear strategic plans and steps.